Privacy Policy

Updated: July 7, 2026

Introduction

This Privacy Policy describes how Lucy Brands LLC, a Texas limited liability company, collects, uses, stores, shares, and protects information obtained through LatinAmericanArt.com (the "Platform"). By accessing or using the Platform, you acknowledge and agree to the practices described in this Privacy Policy. This Privacy Policy is incorporated into and forms part of our Terms and Conditions, available at https://latinamericanart.com/terms. By using the Platform, you agree to this Privacy Policy and the Terms and Conditions.

Relationship to Terms and Conditions

This Privacy Policy forms part of and is incorporated into the Terms and Conditions available at https://latinamericanart.com/terms. Capitalized terms not defined in this Privacy Policy have the meanings assigned to them in the Terms and Conditions.

Information We Collect

We may collect information that you voluntarily provide to us, including account information, contact information, organization information, billing information, communications, and Content submitted to the Platform. We may also automatically collect certain information when you access or use the Platform, including IP addresses, browser information, device information, operating system information, referral information, usage information, analytics information, and information collected through cookies and similar technologies.

How We Use Information

We use information to operate, maintain, improve, secure, and develop the Platform and Services. We may use information to provide memberships, manage accounts, process payments, communicate with Users, provide customer support, deliver advertising and promotional services, maintain Historical Records, improve functionality, monitor usage, perform analytics, prevent fraud, enforce our Terms and Conditions, and comply with legal obligations.

Historical Records

The preservation of Historical Records is a core purpose of the Platform. Information submitted to the Platform may be retained and maintained as Historical Records in accordance with the Terms and Conditions. Historical Records may remain available after membership termination, subject to applicable law and valid legal obligations requiring removal.

Cookies and Analytics

The Platform may use cookies, pixels, analytics tools, and similar technologies to improve functionality, understand usage patterns, measure performance, enhance security, and support advertising and promotional activities. Users may modify browser settings to limit or disable cookies, although doing so may affect Platform functionality.

Communications

We may use contact information to send administrative notices, account notifications, billing information, membership information, service announcements, security notices, and other communications related to the Platform. We may also send marketing and promotional communications where permitted by law. Users may opt out of marketing communications at any time by following the instructions provided in such communications.

Communication Preferences

Users may receive administrative, membership, billing, service, security, and legal communications relating to the Platform. Users may opt out of marketing communications by following the unsubscribe instructions contained in such communications. Certain service-related communications cannot be opted out of while maintaining an active account.

Sharing Information

We do not sell personal information. We may share information with service providers, hosting providers, payment processors, analytics providers, technology providers, professional advisors, law enforcement agencies, regulatory authorities, and other parties where necessary to operate the Platform, provide Services, comply with legal obligations, protect rights, investigate violations, or support legitimate business operations. We may also disclose information in connection with a merger, acquisition, financing transaction, asset sale, reorganization, or similar business transaction.

Business Transfers

If Lucy Brands LLC is involved in a merger, acquisition, reorganization, financing transaction, asset sale, or similar transaction, information may be transferred as part of that transaction.

Legal Compliance

We may disclose information when required by law or when reasonably necessary to: (a) comply with legal obligations; (b) respond to lawful requests from governmental authorities; (c) enforce our Terms and Conditions; (d) investigate fraud, security issues, or misuse of the Platform; or (e) protect the rights, property, safety, or security of Lucy Brands LLC, Users, or others.

Privacy Requests

Users may contact us regarding access, correction, deletion, or other requests relating to personal information. We will process such requests in accordance with applicable law.

Cookies

The Platform may use cookies, analytics technologies, pixels, and similar technologies. Additional information regarding cookies may be provided in a separate Cookie Policy published on the Platform.

Third-Party Websites and Services

The Platform may contain links to third-party websites, applications, services, advertisements, or resources. Lucy Brands LLC does not control and is not responsible for the privacy practices, content, policies, or activities of third-party websites or services. Users should review the privacy policies of any third-party website or service they choose to access.

Data Security

We implement reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Account Information

Users are responsible for maintaining accurate account information. If a membership is terminated or an account is closed, LatinAmericanArt.com may retain information as permitted by law and as necessary for operational, legal, security, historical, educational, research, and archival purposes. Deletion of an account does not require the deletion of Historical Records.

Data Retention

We may retain information for operational, legal, security, educational, research, historical, archival, and business purposes. Retention periods may vary depending on the nature of the information, legal requirements, operational needs, and the purposes for which the information was collected.

International Users

The Platform is operated from the United States. By using the Platform, Users acknowledge that information may be processed, stored, and transferred within the United States and other jurisdictions where service providers operate.

Children's Privacy

The Platform is not directed to individuals under eighteen (18) years of age. We do not knowingly collect personal information from children under eighteen (18).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions become effective upon posting to the Platform unless otherwise stated. Continued use of the Platform after changes are posted constitutes acceptance of the revised Privacy Policy.

Contact Information

This Privacy Policy is provided by Lucy Brands LLC, a Texas limited liability company. Questions regarding this Privacy Policy may be submitted through the contact page.

Effective Date

This Privacy Policy is effective as of the date displayed at the beginning of this document and remains in effect until modified or replaced by Lucy Brands LLC.